How To Start Fundraising

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How To Start Fundraising in the Wilco Portal

Who is the Wilco Funding Portal for?

For Investors

The Wilco Funding Portal is a great way to find early and growth stage companies across the state of Texas and gives you the opportunity to invest in your community alongside other investors, angels, funds through an online portal.

Most of the companies on the Wilco Funding Portal seeking equity investment will require you to register as an Accredited Investor to view the deals.   You need only self-certify as an accredited investor to gain access to the equity deals on the site.

For entrepreneurs

We provide an online platform to showcase your fundraise campaign to an active network of accredited investors.  Through our funding forum program Wilco helped entrepreneurs who raised over $100M over a three year period and built an extensive list of accredited investors in the state of Texas.

For community leaders

Community leaders such as chambers, home owners associations, and others can use the Wilco Funding Portal to raise donations for community projects and programs.  The Wilco Funding Portal can give your community its own page through which you can promote your cause and rally your community around community-oriented initiatives.

How does equity crowdfunding work?

The Wilco Funding Portal is a tool to help you gain exposure to investors and showcase your traction both in your business and with investors.   You may already have a fund raise in progress or you want to launch one.  The Wilco Funding Portal can help you either way.   Having investors who are already interested in your deal is a key component to a successful raise through online tools such as ours as it proves traction with investors you already know.  You can however, use the Wilco Funding Portal to launch your campaign in addition to progressing and closing the raise.

How does rewards/prepayment crowdfunding work?

The Wilco Funding Portal can help the entrepreneur with a project gain funding for launching a new product.  By placing your project online you can identify backers who will pay in advance for a product that may not be fully developed or for rewards of some kind.  Anyone can back a project.   Entrepreneurs run a 30, 60, or 90 day campaign to raise funding for the project during which time you leverage your network and then your community to help you raise funding.   Upon successful completion of the campaign, you receive the funding. 

How does donation crowdfunding work?

The Wilco Funding Portal can help the community leader find funding for a community project.  By placing your community project online you can galvanize the community to support an initiative that benefits the company.  Anyone can back a community project.   Community leaders run a 30, 60, or 90 day campaign to raise funding for the project during which time you leverage your network and then your community to help you raise funding.   Upon successful completion of the campaign, you receive the funding.

How to get the most out of the Wilco Funding Portal?

First, engage investors you already know.   Then spiral out to your broader network.  With some traction, you go online to reach out to a broader group of investors.  Make sure you keep your campaign portal up to date with your investment progress so new investors see the traction you are generating.  Keep a list of prospective investors and update them personally through email on your progress.  The campaign time is a great opportunity to build new relationships and find additional mentorship for your business in addition to funding.

How to be successful with an online fundraise?

Articulate all the values in your business.  Make sure you highlight all the good points about your business including the team, traction with customers and investors, as well as the innovations your product/service brings to the market.

Raise an initial amount before going online.  New investors are far more likely to pursue your deal if you have some portion of the funds raise.

Reach out beyond your own network.   The key to a sustained online funding raise is access to more networks.  Identify additional networks and make arrangements to tap them at the right time in your fund raise.   Some investors want to lead while others want to follow.  Try and identify where each network fits best into your fund raise program.